HQ by Rove is Dubai’s inaugural hospitality-branded commercial tower, representing a landmark collaboration between IRTH Group and Rove Hotels. Located prominently on Marasi Drive in Business Bay, this Grade A development integrates five-star hotel-grade infrastructure with cutting-edge professional workspaces. The tower is designed to cater to the evolving needs of modern businesses, offering a seamless blend of productivity and lifestyle amenities.

The development features a diverse array of workspace configurations, from efficient modular "studio" units to expansive double-height loft offices. Each space is delivered fully furnished and equipped with smart office automation, allowing for immediate occupancy. Beyond traditional desks, the building incorporates creative coworking zones, soundproof meeting pods, and high-spec event spaces to support a dynamic networking environment.

The lifestyle component is a core focus of the project, offering residents and tenants access to a wellness club, a rooftop lounge, and a 25-meter indoor pool. A vibrant food hall known as "The Block" and a vertical barista service provide convenient dining options on-site. This comprehensive ecosystem is specifically managed to maintain the high service standards associated with the Rove hospitality brand.

Signature Highlights:

• Dubai’s first hospitality-branded commercial address located in the prestigious Marasi Bay district.

• Fully furnished and equipped Grade A offices featuring contemporary designs by Rove Hotels.

• Specialized lifestyle amenities including a boutique fitness studio by CRANK and a wellness club.

• Direct access to the 12-kilometer Marasi Bay waterfront promenade and the Dubai Canal.

• Comprehensive business services including a 24/7 corporate concierge, IT support, and valet parking.

• Exceptional connectivity with private road access and proximity to Downtown Dubai and DIFC.

Payment Plan:

The project features a straightforward 50/50 payment structure designed to accommodate significant upfront investment or specific financial strategies. A 50 percent down payment is required to secure the property, with the remaining 50 percent balance due at the final handover stage. This arrangement provides a simplified path to ownership in a prime commercial hub.

Project Details:

• Property Type: Branded Commercial Offices

• Unit Types: Modular Studios, Deluxe, Executive, and Loft Offices

• Starting Price: From AED 2,660,000

• Payment Plan: 50:50

• Handover: Q1 2029

• Location: Business Bay (Marasi Drive), Dubai

• Developer: IRTH Group

Connectivity:

• 03 minutes to Sheikh Zayed Road and Al Khail Road

• 05 minutes to Global Village and Dubai Design District (d3)

• 10 minutes to Dubai Silicon Oasis and Downtown Dubai

• 15 minutes to Dubai International Airport (DXB)